Kwik Fit insurance tracks online fraudsters

Insurance web site Kwik Fit Insurance is tackling online fraud by keeping a record of the site sessions on nine million site visits each month.

The firm said it is keeping "accurate records of every visit to identify potential fraudulent activity."

Software from supplier Tealeaf "can be used to drill down into any customer session, view the pages they visited and the data they entered to verify insurance claims and pinpoint fraudulent claimants. Every visit is time stamped by Tealeaf and is fully re-playable to allow for easy reference and reporting."

Annie McRae, Online Operations and Planning Manager at Kwik Fit Insurance said: “Online fraud is becoming a major issue in the insurance industry. One of the big attractions of Tealeaf was the ability to capture and replay online customer journeys, allowing us to see exactly what a customer is doing on the site. Tealeaf ensures that we can oversee and record visits to the site, making disputes quick and easy to resolve and providing security for the business and our customers. This level of visibility also allows us to improve the site and provides a powerful weapon in the fight against fraud.”

The site handles over 300,000 sessions each day.